NAOMI™ – deep pink nostalgia rose - Olesen
Imagine stepping outside for a gentle stroll and being greeted by waves of fragrance, even after a shower of Irish rain has passed and the garden glows in soft light. NAOMI™ is a bushy, shrub-style nostalgia rose bred for romance in everyday family gardens, with large, rosette blooms in deep pink that hold their colour beautifully and rarely look washed-out. Strongly scented, classic rose notes drift on the air, creating a sense of contentment without demanding fussy care. On its own roots it settles in steadily and is ready to thrive long term, especially where proper drainage eases heavy-clay soils in wetter weather. With medium maintenance needs and a generous second flush, it offers a reassuring development from first roots to full garden presence.
Usage options
| Target area |
Reasoning |
| Cottage-style front garden feature |
Large, very double, deep-pink rosette blooms and a nostalgic look make Naomi ideal as a romantic focal shrub near the front door or gate, giving you colour and scent every time you step outside, especially appealing for the fragrance-loving homeowner. |
| Perfumed seating-area planting |
The very strong, classic rose fragrance carries on still evenings, so placing Naomi beside a bench or patio means you enjoy its scent without needing a large border, a welcoming idea for the relaxed garden beginner. |
| Repeat-flowering mixed border |
Naomi repeats well with an abundant second flowering, helping to bridge the shorter Irish summer and keeping borders lively rather than peaking once and fading, reassuring for busy gardeners seeking steady colour. |
| Long-lived own-root specimen shrub |
As an own-root rose it tends to age gracefully, regenerating from its base rather than relying on a graft, so ornamental value stays more stable over the years with less worry about suckers, ideal for long-term planning owners. |
| Family garden flower bed |
A bushy, medium–tall habit with dense, dark green foliage gives good structure in a typical family bed, while moderate care needs fit around everyday life, helpful for time-pressed family garden keepers. |
| Romantic edging or low hedge |
Recommended spacing of around 60–70 cm allows Naomi to knit into a soft, blooming line along paths or drives, adding charm without formal clipping, attractive for those softening urban front gardens designers. |
| Clay-soil garden with improved drainage |
In heavier Irish soils, Naomi performs well when planted into loosened, well-drained ground with mulch; this simple preparation supports reliable growth even where wet spells are frequent, reassuring for heavy-soil garden starters. |
| Step-by-step developing new garden |
In the first year roots establish, the second brings stronger shoots, and by the third you can expect Naomi to show its full ornamental potential, a manageable timescale for patient but busy garden planners. |
Styling ideas
- Cottage-Romantic Bed – Combine Naomi with lavender and low nepeta for a gently informal, scented mix – perfect for fans of classic cottage charm.
- Front-Garden Welcome – Plant one on each side of a short path with white campanulas to frame your doorway – ideal for small Dublin terraces.
- Evening Scent Corner – Use Naomi behind a low edging of creeping phlox by a bench to enjoy colour and fragrance at close range – suited to busy evening relaxers.
- Soft Hedge Line – Repeat-plant along a front boundary with evergreen euonymus for year-round structure and summer romance – good for low-maintenance planners.
- Feature Pot Display – Grow one Naomi in a 40–50 litre container with free-draining compost on a sunny patio – great for renters or balcony gardeners.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Shrub nostalgia rose, registered as Poulren022, marketed as Naomi™ Renaissance® Poulren022; ARS exhibition name Naomi; part of the Renaissance® collection, romantic shrub rose group. |
| Origin and breeding |
Bred by L. Pernille Olesen, Poulsen Roser A/S, Denmark; breeding year 2004, introduced and registered in 2011; parentage officially unknown, selected for nostalgic flower form and scent. |
| Awards and recognition |
Highly regarded for fragrance: Lyon Fragrance Award 2012, Monza Fragrance Award 2012, Hradec first prize 2013, and The Hague Fragrance Award 2016, confirming strong international scent appeal. |
| Growth and structural characteristics |
Bushy shrub, around 110–160 cm high and 80–130 cm wide; dense, slightly glossy dark green foliage, moderately thorny stems; self-cleaning weak so some deadheading improves appearance and repeat. |
| Flower morphology |
Large 7–10 cm blooms, very double with more than 40 petals, rosette-shaped, cluster-flowered with 3–5 blooms per stem; repeats well with a notably abundant second flush after the main flowering. |
| Colour data and phenology |
Deep crimson-pink with slightly paler petal undersides; colour lightens slowly to mid-pink but retains its crimson tone; very good colour retention, only slight fading even in sun, maintaining an intense pink display. |
| Fragrance and aroma |
Very strongly scented, classic rose fragrance detectable from a distance; bred specifically for perfume-rich display rather than pollinator access, with dense petals often covering stamens inside the bloom. |
| Hip characteristics |
Rose hip set generally poor due to very double flowers; where present, hips are ovoid, orange-red, about 10–15 mm, and mainly of ornamental rather than wildlife or culinary interest. |
| Resistance and winter hardiness |
Medium disease resistance to black spot, mildew and rust; benefits from good air circulation and basic hygiene. Winter hardy approximately to -21 – -18 °C, corresponding to USDA zone 6b and RHS H7. |
| Horticultural recommendations |
Best in sunny sites with well-drained soil; water during prolonged drought. Spacing: 70 cm beds, 60 cm hedging, 110 cm specimens. Plant 2.0–2.4 plants/m² for massed displays in parks or home gardens. |
NAOMI™ rewards you with powerful fragrance, generous repeat flowering and lasting, own-root strength, a thoughtful choice for Irish gardeners seeking dependable romance in a family garden.
