Flowerbed rose

16-152-1
16-152-2

Ausram

English Rose

- – David Charles Henshaw Austin

Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character

Ausram le bláth bán geal, gléineach.
– Bláthanna beaga, an‑phlódaithe i mbraislí móra.
– Rósa tor tiubh le nós fáis beagán leathnaithe.
– Athbhláthraíonn sé go maith sa séasúr fáis.
– Cruas gheimhridh H7, oiriúnach do cheantair fhuara.
Gné speisialta: Dámhachtain Glasgow – Certificate of Merit (1990), cruthúnas ar a ardchaighdeán garraíodóireachta.
Responsible gardening – Value-based choice
Ausram
antoniaROSE® ORIGINAL rós i bpota 2 lítear ar a fhréamhacha féin
16,10 €
pcs
Direct from the grower
In stock for immediate dispatch
Delivery: 8–11 working days
3.5 (5501)
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Ausram – white landscape shrub rose - Austin

Imagine stepping outside after a soft shower, the garden washed in gentle light and this rose scattered with tiny, ivory-white pompoms: cloudlike clusters of bloom that turn a simple path into a short, joy-filled walk under raindrops. ‘Francine Austin’ (Ausram) is a compact English shrub rose that fits beautifully into Irish cottage borders and Dublin front gardens, bringing cheerful character without demanding complicated care. On its own roots it settles in steadily for a long life, building a solid framework that shrugs off typical garden ups and downs and rewards you with reliable flowering from early summer right into autumn. As it matures, this slightly spreading, bushy plant becomes a graceful, romantic presence that works equally well as a free-flowering specimen, a low hedge, or a generous cottage-style infill. With medium disease tolerance it appreciates good air flow and drainage, especially where rainfall and damp air can encourage black spot and mildew, yet its hardy, lasting nature makes it a sound choice for family gardens where you would like beauty but also time to enjoy it. In a 2‑litre own-root pot it is straightforward to plant and settle, supporting the quiet contentment of watching it thicken up and bloom through successive seasons: roots in the first year, stronger shoots in the second, then full ornamental value by the third. Its small, very double rosettes create a charming spray effect that looks delightful beside a gate, along a path, or under a window where you pass by every day.



Usage options

Target areaReasoning
Low cottage-style hedge along a front boundary The bushy, slightly spreading habit and 100–140 cm height make this rose excellent for a low, informal hedge, with dense sprays of small white blooms softening walls or railings and giving gentle privacy for years; well suited to the busy homeowner audience.
Romantic feature in a small to medium flower bed Very double, cluster-flowering rosettes provide a cloud of soft white colour from summer into autumn, ideal as a focal shrub in mixed plantings where you want long seasonal interest and a nostalgic English-rose feel, perfect for cottage-garden lovers buyers.
Specimen shrub near a doorway or garden bench At 100–140 cm tall and wide, with moderately dense foliage, it forms a rounded, elegant shrub that frames entrances or seating areas without overwhelming tight spaces, offering gentle scent and repeated flushes of bloom for relaxed enjoyment gardeners.
Cut flowers for small vases indoors The very double, small-headed clusters last well when cut, bringing delicate, ivory-white sprays and a mild muscat-like fragrance indoors; ideal for jam-jar posies and small arrangements that echo a traditional country-house style loved by creative arrangers.
Long-lived structural planting in family gardens As an own-root shrub, it regenerates well from the base and maintains shape over many seasons, without the unpredictability of grafted rootstock, providing stable structure and dependable display that matures gracefully with the garden and its caring owners.
Informal planting in urban green spaces or front verges Medium maintenance requirements and repeat flowering make it a practical choice for modestly tended communal spaces, giving a refined look without intensive care, especially where robust shrubs with consistent white bloom are appreciated by local residents.
Light, fragrant backdrop for seating or dining areas The soft, mild muscat-like fragrance and pure white colour create a calm backdrop that does not clash with other plants or outdoor décor, working beautifully behind benches or small patios where a gentle, unobtrusive scent suits relaxation-focused users.
Mixed border with shrubs and perennials Bushy growth, repeat flowering and very good colour retention let it weave through other shrubs and perennials as a reliable white accent, coping well with cool, damp Irish summers when provided with good drainage in wetter soils valued by practical beginners.

Styling ideas

  • Cottage-Ribbon – plant a loose row along a path, interplanted with lavender and catmint, to create a frothy white edge that guides you to the front door – ideal for cottage-front homeowners.
  • White-Window – position a single shrub beneath a ground-floor window, framed by low box or dwarf rosemary, for a romantic view from indoors – perfect for terrace and townhouse residents.
  • Garden-Nook – flank a small bench with two plants and underplant with hardy geraniums for a quiet reading corner with gentle fragrance – suited to reflective garden users.
  • Soft-Hedging – use a line of plants as a low, flowering boundary between drive and lawn, blending with ornamental grasses for movement and year-round structure – appealing to low-fuss families.
  • Front-Border – mix with pink geraniums and airy gaura in a narrow front bed, giving layers of white and pastel colour from street to house – great for style-conscious urban gardeners.

Technical cultivar profile
ParameterData
Name and registration English Rose shrub; floribunda-type landscape rose. Registered as AUSram, traded as Francine Austin (Ausram). ARS exhibition category: exhibition bush rose, suitable for garden and show use.
Origin and breeding Hybrid of ‘Alister Stella Gray’ × ‘Ballerina’, bred by David C. H. Austin in the United Kingdom (1988). Introduced after 1994 by David Austin Roses Ltd, reflecting traditional charm with modern garden performance.
Awards and recognition Glasgow Certificate of Merit (1990), acknowledging sound garden performance and ornamental value in cool, maritime conditions where healthy flowering and characterful habit are highly appreciated.
Growth and structural characteristics Bushy, slightly spreading shrub, typically 100–140 cm tall and wide. Moderately dense, medium-green, slightly glossy foliage; moderately thorny stems. Own-root form develops a stable, full-bodied framework over time.
Flower morphology Small, flat, very double rosettes with 40+ petals, 1–4 cm across, borne in generous clusters. Remontant habit with a plentiful second flush, creating a lively spray effect across the bush throughout the season.
Colour data and phenology Soft ivory-white at opening, fading to pure snow-white with a creamy hue at the centre. Very good colour retention in typical Irish light, with only slight creamy or pinkish tints in cooler or early-stage blooms.
Fragrance and aroma Mild yet noticeable fragrance with a soft, muscat-like character. Best appreciated at close range around seating areas, doors or paths where the repeated blooms can be enjoyed without overpowering nearby plantings.
Hip characteristics Occasional small spherical hips, 6–10 mm in diameter, orange-red when ripe. Primarily ornamental; hips add discreet autumn interest but are not produced heavily under regular deadheading regimes.
Resistance and winter hardiness Medium resistance to black spot, powdery mildew and rust; benefits from good air circulation and hygiene. Hardy to approximately −21 to −18 °C (RHS H7, Swedish zone 3, USDA 6b) for dependable overwintering.
Horticultural recommendations Best in full sun, in well-drained but moisture-retentive soil; avoid waterlogging. Space 100–110 cm for hedging and mass planting, 180 cm as specimen. Suitable for 40–50 litre or larger containers with quality compost.

Ausram – white landscape shrub rose - Austin offers cloudlike cluster flowering, a compact, versatile growth habit and long-lived own-root reliability; a thoughtful choice if you would like quiet, enduring beauty in your garden.

Detailed product attributes

Product Identification Data

Product Name: AUSRAM – white landscape shrub rose - Austin
Product Type: antoniaROSE® ORIGINAL - rós i bpota 2 lítear ar a fhréamhacha féin
Cultivar Authenticity: Cigireáilte:12.08.2025
Item Number: [336] 16-152 (14.02.2026) antoniarose.ie

Name and Registration

Cultivar Name Meaning: The name honours Francine Austin, the breeder’s daughter-in-law and the wife of David J. C. Austin.
Synonym Name: Francine Austin
Trade Name: Ausram English Rose AUSram
Rose Group: Floribunda, Shrub
Commercial Type: landscape shrub rose
Commercial Group: Rósra bhláthchlóis
Exhibition Category: exhibition bush rose (shrub)
Collection: English Rose

Origin and Breeding

Initial Distributor: David Austin Roses Ltd. (United Kingdom)
Year of Introduction: after 1994
Breeder: David Charles Henshaw Austin
Breeding Company / Institution: David Austin Roses Ltd (Albrighton, UK)
Breeding Year: United Kingdom, 1988
Parentage: ‘Alister Stella Gray’ × ‘Ballerina’

Growth and Structural Characteristics

Height: 100-140 cm
Spread: 100-140 cm
Growth Habit: bushy, slightly spreading
Foliage: The variety's foliage is moderately dense; the leaves have a slightly glossy surface and a medium‑green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Form: flat
Flower Size: S (1 - 4 cm)
Inflorescence Type: clustered
Colour Code: ARS code: w RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Remontant, producing a plentiful second flowering.

Colour Data and Phenology

Colour: white
Flower Colour: Pure, radiant white with a subtle ivory tint.
Closed Bud: Pale greenish-white base with a delicate pink flush, almost white.
Freshly Opened Flower: Soft ivory white with a subtle cream tint at the centre.
Full Bloom: Uniform snow-white with a delicate creamy-white tone around the centre.
Pre-Fading Flower: Fading creamy white, rarely with a very pale pink tinge.
Colour Fading Description: As it opens, the soft ivory-white fades to pure snow-white, finishing with a subtle creamy-white tint.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: soft, muscat-like character
Pollinator Attraction: Double (fully double, 40+ petal) blooms have limited attractiveness to pollinators because the dense petal form hides the stamens and nectar, reducing accessibility.
Pollinator-Friendly Rating: Very double (40+ petals); primarily ornamental; pollinator-friendliness limited

Rose Hip Characteristics

Rose Hip Shape: spherical
Rose Hip Colour: orange-red
Rose Hip Notes: Occasionally produced, 6–10 mm in diameter, spherical orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Spacing: for mass planting 110 cm, for hedging 100 cm, as a specimen 180 cm
Planting Density: square planting 0,8 plants/m², hexagonal arrangement 1,0 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirements: Maintenance requirement medium; occasionally requires plant protection.
Key Uses: flower bed, cut flower, specimen plant, urban green space

Notes

Strengths: Responsible gardening – Value-based choice
Companion Plants: Prunus laurocerasus 'Klári' - Cherry laurel Rosmarinus officinalis - Rosemary Gaillardia x grandiflora - Blanket flower
Note: -
AUSRAM – white landscape shrub rose - Austin
Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character
Ordú rósanna ar líne - landscape shrub rose - Ausram - white - (100-140 cm)
Bláthaireacht: clustered airde: 100-140 cm Cruth na bláthanna: flat Friotaíocht gheimhridh: - white - David Austin Roses Ltd. (United Kingdom) landscape shrub rose - Méid an bhlátha: S (1 - 4 cm) Méid an bhlátha: S (1 - 4 cm) - airde: 100-140 cm airde: 100-140 cm - Líon bláthanna: very double-flowered Ausram - Rósanna sa ghairdín | antoniaROSE® Original - standard David Charles Henshaw Austin

Léirímid cuma sheachtrach ár rósanna atá le ceannach ar líne ónár siopa gréasáin.


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Information

In what condition do we send the roses from our online shop?

Let us ask ourselves the question: What do I want to use the rose for?
Flower? – Location? – Screening? – Fragrance? – Height? – Breeder? – Rose hips?

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Care guide

Our product is a rose grown with unique pharmaROSA® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With roots thoroughly interwoven through the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-type rose plant with an individual identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Stock: several varieties and several stages of development in a short stock section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: presentation of the strong root system interwoven through the growing medium with the pot removed.
Balance: mature plant where the development of the root system and the shoots is in harmony.

Information about the videos
The video series is not a “seasonal showcase”, but makes the essence of pharmaROSA® own-root production tangible: how the plant is built, what the root system is like and how the shoots renew themselves. The footage was therefore taken at different times, showing plants at different stages of development, so mixed leaf coverage or differing growth stages may appear in the videos. This is not a “sample” of the batch delivered, but an illustration of how the technology works. The current condition of the rose available to order — typical of the given period and similar to what you can expect to receive in the parcel — is shown at the top of the product page.

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Cineálacha táirgí

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

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